We’ve got two recommendations this week (one of which is actually MULTIPLE recommendations) – and they’re all about audiences.
Last Saturday’s Globe and Mail included an interesting article by Kate Taylor that contrasted the expectations of contemporary audiences with the formal rituals associated with attendance at a traditional performing arts event. You can read it here.
Early last week, Orchestras Canada – along with the Toronto Alliance for the Performing Arts, CCI – Ontario Presenting Network, and the Arts Service Organization Learning Network – presented a workshop by Clayton Lord, Director of Communications and Audience Development at San Francisco’s Theatre Bay Area. Entitled “Counting New Beans”, the workshop focused on the learnings from two years of audience impact research done by Theatre Bay Area and eight participating theatres in consultation with arts researcher Alan S. Brown. It was fascinating! We’ve posted the PowerPoint slides from the presentation and a bibliography of related resources here.