Posted on 12 March 2015.
The webinar features a 30-minute presentation by digital advocate (and Chief Marketing Officer for Instant Encore), David Dombrosky. It also includes thoughtful reflections from your peers at Canadian orchestras on their experience with apps and responsive-design websites. During the webinar, we explored
- Canadian data on mobile use
- Mobile marketing
- Mobile optimization
- The various types of, and uses for, apps (including education/community engagement-focused apps, apps designed to drive sales, and apps designed specifically to enable webcasts, archived video, and audio recording distribution)
- The use of analytics to guide your decisions about technology: what you must have and what you need to consider
This webinar was presented by Orchestras Canada on March 12, 2015, as part of the Digital Strategies 101 series.
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Posted on 22 January 2015.
This one-hour-long webinar features special guest Réjean Tremblay, Audience Development and Sales Manager at Tafelmusik Baroque Orchestra. Réjean shares the things that Tafelmusik has learned through establishing its own record label (Tafelmusik Media) and Watch and Listen web page, with a particular focus on sales, marketing and promotion. As one can learn from Tafelmusik’s journey, sales and distribution channels – from you own hosted download platform to iTunes and Amazon – are key to a successful digital strategy. The webinar was moderated by Randy Barnard.
This webinar was presented by Orchestras Canada on January 22, 2015, as part of the Digital Strategies 101 series.
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Posted on 07 January 2015.
With the help of the Ontario Trillium Foundation, Orchestras Canada is presenting our third annual Music Directors Summit and second annual Small Budget Orchestras conference this weekend in Toronto, January 9-11. For more information, and to register, please click here.
On Thursday, January 22, from 2:30-3:30 p.m. (Eastern) Orchestras Canada hosts the third in our Digital Strategies 101 webinars, featuring Rejean Tremblay from Tafelmusik and OC consultant Randy Barnard. We learned about CFM media contracts in webinar #1, and about budgeting and project management for a master recording in webinar #2. In webinar #3, we’ll focus on marketing and distribution options, and learn from Tafelmusik’s considerable experience in this emerging field. Headquarters for all of this is on our website, here – including a link to sign up!
Sunday, February 1, Orchestras Canada’s Quebec Caucus, led by Gilles Choquet of the Orchestre symphonique de Longueuil, hosts its annual get-together in Montreal, preceding the Prix Opus Gala. For more information, please click here.
Planning is well underway for Orchestras Canada’s national meeting, taking place June 4-6, 2015 in Vancouver, co-hosted by the Vancouver Symphony Orchestra and VSO School of Music. We’re opening registration next week; in the meantime, you can check out what we’ve got planned here.
Posted in Learning and Networking, Orchestra News, Weekly Newsletter