Orchestras Canada

A couple of recommendations this week.

Musical America has just published a useful and easily digested set of resources on digital media marketing in the arts – including a number of case studies on orchestras’ and classical music organizations’ use of digital media to better promote their messages. You can find all the goodness at musicalamerica.com.

There’s been a lot of discussion in certain circles recently on the validity (or not) of the not for profit structure. Entrepreneur and current Managing Director of the Brooklyn Philharmonic, Richard Dare, states his case via the Huffington Post – and it makes for highly stimulating reading, whether or not you agree with him!

We’ve got three recommendations this week.

First of all, some moderately provocative thoughts by Kennedy Center CEO Michael Kaiser on ticket pricing for performing arts organizations, on the Huffington Post, here.

Next up, some good, common sense marketing “new year’s resolutions”, courtesy of the team at Arts Consulting Group.  You can find them here.
Even better, you can sign up on-line to get their monthly newsletter in your inbox.

Finally, the League of American Orchestras is now making its award-winning Symphony magazine available on-line.  In the perky communique from the League, they state

“To celebrate the arrival of 2010, we’re introducing SymphonyOnline. Every new issue of the award-winning Symphony magazine is now available online – with all the same in-depth reports, provocative essays, and cutting-edge research that you love – plus additional content not found in the print issue.  Read, see, and hear Symphony wherever you are – at work, home, or on your iPhone. Live links, audio and video, and the ability to forward on your favorite article are just some of the exciting features of SymphonyOnline.”  You can find it all here.