Posted on 08 April 2015.
The Art of Sponsorship: Training on Your Own Time, at Your Own Pace
Orchestras Canada has partnered with Business for the Arts—the people who brought you the ArtsVest program–to offer our members and friends access to a brand-new online sponsorship training program that will take you, step-by-step, through the things you need to know to build win-win relationships with sponsors new and old.
You can register for one, two, three, four, five, or all six tutorials at a reasonable cost. You can choose the time and place where you’ll review and master the materials. And when you purchase a membership, you get life-time access to the materials. Registration closes April 15. To find out more, please click here.
Orchestras Canada, with support from the Ontario Arts Council, is pleased to present two more webinars on matters financial, featuring the clear-thinking and clear-spoken Heather Young of Young Associates. Session dates are all on Wednesdays at 1 p.m., and run April 15 and May 6. Our presenter, Heather Young, has literally written the book on financial management in the arts, and is justly celebrated for her clear and engaging approach to the topic. Invite your Board members, volunteers, musicians, and administrators to join us.
Wednesday April 15 at 1 pm Eastern – sign up here.
Topic: Singing from the same songsheet: financial management policies that protect your organization
Well-understood policies and procedures are the scaffolding for sound financial management. We will address the kinds of high-level policies that may seem so obvious that they’re never stated – such as, “our policy is to approve the budget before the start of the new fiscal year”, or that “revenues should exceed expenses”. We will also talk through more mundane (yet vital) policy considerations such as spending authorizations and the appropriate number of signing officers.
Wednesday, May 6 at 1 pm Eastern– sign up here.
Topic: Slaying the dragon: managing your deficit
When a deficit occurs, conquering it may become the top priority. In order to communicate the situation effectively to board and staff – and to strategize effectively – it’s important to understand how the situation arose. We will consider types of deficits (e.g. structural vs. situational) and strategies for eliminating them over a do-able time frame.
On April 29 at 1 pm Eastern, our friends at Ontario Presents are running a webinar with marketer Ronnie Brown, who gave two very successful webinars for OC earlier in 2015. Building on his earlier presentations, Ronnie brings us “Building New Audiences and Renovating the Old”. This webinar is designed to help presenters attract different demographics through programming, advertising and communication while making it new, exciting and still effective for existing audiences. The webinar will look at communication tools, developing outreach activities to enhance the experience, crafting memorable experiences, and creating the buzz that makes our audience talk about us. To register, please click here.