The webinar features a 30-minute presentation by digital advocate (and Chief Marketing Officer for Instant Encore), David Dombrosky. It also includes thoughtful reflections from your peers at Canadian orchestras on their experience with apps and responsive-design websites. During the webinar, we explored
- Canadian data on mobile use
- Mobile marketing
- Mobile optimization
- The various types of, and uses for, apps (including education/community engagement-focused apps, apps designed to drive sales, and apps designed specifically to enable webcasts, archived video, and audio recording distribution)
- The use of analytics to guide your decisions about technology: what you must have and what you need to consider
This webinar was presented by Orchestras Canada on March 12, 2015, as part of the Digital Strategies 101 series.