This is the second of two marketing webinars designed by on-the-ground marketer Ronnie Brown, from the Oakville Centre for the Performing Arts, specifically for organizations with budgets under $400,000.
In this webinar, Ronnie stresses the importance of acquiring a deeper knowledge of your audiences. This can be done using sophisticated tools such as Environics’ Prizm, or it can be done in-house. Ronnie’s do-it-yoursefl method includes mapping sales penetration, surveys, using communication with patrons as tool to collect information, and observation. Observing how given patrons dress and what kind of cars they drive can tell you a lot about their lifestyles. These various demographic tools can gives insight to the types of programming wanted by the community, allows you to develop targeted marketing plans, and show you the audiences you may not be attracting yet.
This webinar was presented on Feburary 25, 2015. It was part of a series entitled “Tips for Small Budget Arts Organizations”, presented by Orchestras Canada, in cooperation with Choirs Ontario, Ontario Presents and Theatre Ontario, with generous funding from The Ontario Trillium Foundation and the Ontario Arts Council.
This webinar was not recorded