Posted on 18 May 2016.
From OCKitchener 2016:
Presentation by Namita Desai and John Romeo of Oliver Wyman
From the study:
“Customized subscriptions are prospering because the dynamics of choice have shifted in their favor. Customers today want flexibility, personalization, and relationships with vendors. Because of that, choose-your-own options could become one third of all subscriptions by 2017.”
-Namita Desai, author of the study and Consultant, Oliver Wyman
Read the Oliver Wyman study here.
Listen to the audio recording from the conference here.
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