This event helped small budget orchestra leaders understand their patrons, grow revenues, and manage data better. Sessions were led by Phil Stephens (Tapestry Opera, Toronto Bach Festival), Ryan Prendergast (Carters Professional Corporation), and Judy Harquail and Natalie Dewan(Ontario Presents), and included the presentation of some newly commissioned and highly relevant research.
Resources from this Workshop
Lawyer Ryan Prendergast of Carters Professional Corporation, led a lively session on the legalities of collecting, protecting and working with patron information. You can read a summary and download his slide deck here.
Phil Stephens is an experienced arts marketer and fundraiser who has worked with a number of Toronto-area arts organizations including Tafelmusik Baroque Orchestra, the Canadian Opera Company, Tapestry Opera, and the Toronto Bach Festival. He led a session that addressed not only the “what”, “how” and “why” of collecting patron data, but also how smart arts groups of all sizes are using patron data to connect better with audiences and grow revenues. Read a summary and download his resource materials here.