Date: Saturday November 3rd, 2018, 10:00 a.m. – 3:30 p.m.
Location: Room 308, Metro Hall, 55 John Street, Toronto, ON.
Cost: $60 + HST per person (payable by cheque, credit card or one-time direct debit).
Registration is now open for Orchestras Canada’s Ontario Small Budget Orchestras Workshop. This event will help your orchestra understand its patrons, grow revenues, and manage data better, too. Sessions will be led by Phil Stephens (Tapestry Opera, Toronto Bach Festival), Ryan Prendergast (Carters Professional Corporation), and Judy Harquail (Ontario Presents), and will include the presentation of some newly commissioned and highly relevant research. We’ve also allocated ample time to networking, giving you the opportunity to exchange ideas with your colleagues from orchestras from across Ontario.
9:30-10:00 check-in (coffee, tea, and snacks available)
10:00-10:30 Round Table introductions and discussion of the day’s theme
10:30-11:30 A presentation and Q & A session led by lawyer Ryan Prendergast of Carters Professional Corporation, on the legalities of collecting, protecting, and working with patron information.
11:30-12:15 Phil Stephens, of Tapestry Opera and the Toronto Bach Festival, on the practicalities of patron data: what to collect, how to collect it, how and why to “keep it clean”, and how to use it to grow revenues.
12:30-1:30 Lunch (provided) and networking break
1:30-2:00 A round-table conversation about advocacy, and what smaller budget orchestras can do to make their case more effectively.
2:00-3:30 Presentation of brand new research on demographic and psychographic profiles of the patrons of Ontario’s smaller budget orchestras, commissioned by OC. Arts marketing consultant Judy Harquail of Ontario Presents will share rich insights into orchestra audiences’ current demographics, lifestyles, consumer behaviours and settlement patterns, using data from over 20 Ontario orchestras and Environics Prizm5 analysis.