Last week, the Calgary Philharmonic Orchestra announced that its patrons and “fans” can now purchase tickets directly from the CPO’s page on Facebook, through technology provided by ShoWare™ Social Media Connect.

Not only can connected CPO patrons securely buy tickets directly from the CPO’s Facebook page (while the orchestra retains real-time inventory management), ticket buyers can also share news of their purchase with their networks, via Twitter and Facebook.

Speaking about the initiative, CPO Director of Marketing and Sales Marylou Bennetts says that “engaging fans on Facebook has become an increasingly core strategy of ours. Now people can buy tickets right from Facebook rather than have to leave and come to our site, so it’s one less step for them. The addition of Facebook ticketing is another way we can interact with our patrons and generate a positive customer experience.”

You can visit the CPO’s Facebook page here.