Innovative Arts Loyalty Program In the works

The Vancouver Symphony is one of many Vancouver-area arts organizations taking part in a new arts loyalty program, Artspoints Rewards.

Artspoints Rewards will encourage consumers to collect points and redeem them for arts and culture products and services, principally concert tickets. Orchestras projecting unsold seats for upcoming performances could make those seats available to the rewards program; when Artspoints are redeemed for tickets, the orchestras would be paid for them, at whatever price they have set.

To date, 37 Vancouver-area arts organizations have expressed their support and Artspoints Rewards has started to talk with prospective national retail partners. To make the program work, Artspoints Rewards needs the involvement of arts organizations from across Canada.

For more information about the program, please contact Mo Dhaliwal, of Artspoints Rewards, at 604-669-2447 ext. 35 or visit here.

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